Ranking of Wisconsin Cities and Places By the Average Household Income of the Non-Hispanic White Alone Ethnicity Group in 2021 (ACS-5Yrs)

Updated on January 20, 2024.

Based on the US Census ACS-5Yrs estimates, in 2021, the Average Household Income for the Non-Hispanic White Alone ethnicity group in Wisconsin was $91,206. Among all Wisconsin cities and places with a population of at least 10K, the Non-Hispanic White Alone ethnicity group had the highest average household income in Mequon city ($186,423), followed by Whitefish Bay village ($179,798), and Brookfield city ($150,719). On the other hand, the Non-Hispanic White Alone ethnicity group had the lowest average household income in the following 3 cities: Wisconsin Rapids city ($56,022), Whitewater city ($56,149), and Chippewa Falls city ($60,846).

The chart below shows the top 10 Wisconsin cities and places with a population of 10K+, where the Non-Hispanic White Alone ethnicity group had high average household income, and the table below shows all Wisconsin cities and places with a population of 10K+.

You can see similar ranking for other racial and ethnicity groups in Wisconsin.

You can also see similar ranking of cities and places for other states as well as for the whole United States.

Ranking of Wisconsin Cities and Places By the Average Household Income of the Non-Hispanic White Alone Ethnicity Group in 2021
Mequon city
Whitefish Bay village
Brookfield city
Waunakee village
Richfield village
Pewaukee city
Fitchburg city
Shorewood village
Suamico village
Harrison village
Ranking of Wisconsin Cities and Places By the Average Household Income of the Non-Hispanic White Alone Ethnicity Group in 2021
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Rank City Average HH Income ($)
1 Mequon city 186423
2 Whitefish Bay village 179798
3 Brookfield city 150719
4 Waunakee village 150215
5 Richfield village 147145
6 Pewaukee city 135942
7 Fitchburg city 125330
8 Shorewood village 124949
9 Suamico village 120705
10 Harrison village 120463
11 Sussex village 120229
12 Menomonee Falls village 120061
13 Muskego city 119002
14 Wauwatosa city 118993
15 Middleton city 117641
16 Germantown village 114108
17 Oregon village 114007
18 Oconomowoc city 113254
19 Verona city 112456
20 New Berlin city 111462
21 Franklin city 110122
22 Pleasant Prairie village 109556
23 Cedarburg city 108874
24 Onalaska city 107842
25 Appleton city 104315
26 Caledonia village 103325
27 Salem Lakes village 103291
28 Glendale city 101853
29 Madison city 100802
30 DeForest village 100602
31 Sun Prairie city 100096
32 Hudson city 99946
33 Burlington city 99315
34 Oak Creek city 97727
35 Mount Pleasant village 97705
36 Howard village 97298
37 Greendale village 95444
38 Grafton village 93109
39 Bellevue village 92326
40 Holmen village 91360
41 Fox Crossing village 90542
42 Little Chute village 90420
43 De Pere city 90209
44 Allouez village 89520
45 Waukesha city 89486
46 Stoughton city 86928
47 River Falls city 86848
48 Port Washington city 85409
49 Plover village 85283
50 Ashwaubenon village 85249
51 Kaukauna city 83732
52 Neenah city 83545
53 Brown Deer village 83496
54 Kenosha city 82971
55 Fort Atkinson city 82581
56 Weston village 81260
57 Hartford city 80552
58 West Bend city 79113
59 Milwaukee city 78843
60 Greenfield city 77174
61 Eau Claire city 76270
62 Elkhorn city 75728
63 South Milwaukee city 75720
64 Cudahy city 75631
65 Janesville city 75518
66 Menasha city 75448
67 Wausau city 74863
68 Waupun city 74860
69 Baraboo city 74739
70 Beaver Dam city 74557
71 Green Bay city 74052
72 Beloit city 73432
73 Racine city 72236
74 Watertown city 71587
75 Marshfield city 71543
76 Manitowoc city 70824
77 West Allis city 69912
78 Portage city 69703
79 Fond du Lac city 69207
80 Superior city 68774
81 Monroe city 68357
82 La Crosse city 67323
83 Oshkosh city 66866
84 Two Rivers city 66354
85 Stevens Point city 65813
86 Sheboygan city 65279
87 Marinette city 64727
88 Platteville city 62939
89 Menomonie city 62482
90 Chippewa Falls city 60846
91 Whitewater city 56149
92 Wisconsin Rapids city 56022