Ranking of Wisconsin Cities and Places By the Average Household Income of the White Alone Racial Group in 2021 (ACS-5Yrs)

Updated on March 15, 2025.

Based on the US Census ACS-5Yrs estimates, in 2021, the Average Household Income for the White Alone racial group in Wisconsin was $90,696. Among all Wisconsin cities and places with a population of at least 10K, the White Alone racial group had the highest average household income in Mequon city ($187,174), followed by Whitefish Bay village ($179,329), and Brookfield city ($150,813). On the other hand, the White Alone racial group had the lowest average household income in the following 3 cities: Wisconsin Rapids city ($55,788), Whitewater city ($56,549), and Chippewa Falls city ($60,756).

The chart below shows the top 10 Wisconsin cities and places with a population of 10K+, where the White Alone racial group had high average household income, and the table below shows all Wisconsin cities and places with a population of 10K+.

You can see similar ranking for other racial and ethnicity groups in Wisconsin.

You can also see similar information for other states and for the United States.

Data Source: US Census Bureau.
Ranking of Wisconsin Cities and Places By the Average Household Income of the White Alone Racial Group in 2021
Mequon city
Whitefish Bay village
Brookfield city
Waunakee village
Richfield village
Pewaukee city
Shorewood village
Menomonee Falls village
Fitchburg city
Suamico village
Ranking of Wisconsin Cities and Places By the Average Household Income of the White Alone Racial Group in 2021
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Rank City Average Household Income ($)
1 Mequon city 187174
2 Whitefish Bay village 179329
3 Brookfield city 150813
4 Waunakee village 150607
5 Richfield village 147034
6 Pewaukee city 135751
7 Shorewood village 124884
8 Menomonee Falls village 121155
9 Fitchburg city 120432
10 Suamico village 120282
11 Harrison village 120249
12 Sussex village 119697
13 Wauwatosa city 118907
14 Muskego city 118883
15 Middleton city 116156
16 Germantown village 113526
17 Oregon village 113384
18 Oconomowoc city 113034
19 Verona city 112447
20 Franklin city 111281
21 New Berlin city 111236
22 Pleasant Prairie village 109382
23 Cedarburg city 109265
24 Onalaska city 107532
25 Appleton city 104046
26 Salem Lakes village 103276
27 Caledonia village 102655
28 Glendale city 101662
29 DeForest village 100112
30 Madison city 99858
31 Hudson city 99444
32 Sun Prairie city 99104
33 Mount Pleasant village 98068
34 Oak Creek city 97249
35 Howard village 97196
36 Burlington city 96925
37 Greendale village 95355
38 Grafton village 93580
39 Bellevue village 92404
40 Holmen village 91536
41 De Pere city 90141
42 Little Chute village 90051
43 Allouez village 89358
44 Waukesha city 89080
45 Fox Crossing village 88727
46 Stoughton city 86788
47 River Falls city 86520
48 Plover village 85222
49 Port Washington city 84913
50 Ashwaubenon village 84594
51 Brown Deer village 83649
52 Neenah city 83422
53 Kaukauna city 83413
54 Fort Atkinson city 81883
55 Kenosha city 81531
56 Weston village 81446
57 Hartford city 80370
58 West Bend city 78860
59 Greenfield city 77304
60 Milwaukee city 76511
61 Elkhorn city 76221
62 Eau Claire city 75961
63 Janesville city 75474
64 Menasha city 75298
65 Baraboo city 75075
66 Cudahy city 74906
67 Waupun city 74612
68 Beaver Dam city 74554
69 South Milwaukee city 74422
70 Wausau city 74313
71 Green Bay city 73763
72 Beloit city 72012
73 Marshfield city 71315
74 Watertown city 71027
75 Manitowoc city 70280
76 Racine city 70001
77 Portage city 69826
78 West Allis city 69640
79 Fond du Lac city 68904
80 Superior city 68740
81 Monroe city 67978
82 La Crosse city 67177
83 Oshkosh city 66516
84 Two Rivers city 66253
85 Stevens Point city 65870
86 Sheboygan city 65001
87 Marinette city 64543
88 Platteville city 62939
89 Menomonie city 62456
90 Chippewa Falls city 60756
91 Whitewater city 56549
92 Wisconsin Rapids city 55788