CPSC Recall in 2010: Big Ideas Marketing Recalls to Repair Horse-on-a-Stick Toys Due to Strangulation Hazard

Updated on March 25, 2026.

See the recall details below. You can also see similar information for other consumer product recalls in 2010.

Data Source: CPSC.

Recall Number: 11-034

Date: November 09, 2010

Product Name: Horse-on-a-Stick Toys

Recall Description:

This recall involves horse-on-a-stick toys with a bridle and reins. The toys are filled with polyester fiber and have a fluffy mane. The horse's ears are embroidered with the words "PRESS HERE" in red. The horse makes neighing and galloping sounds when the ears are pressed.

Hazard Description:

The reins on horse-on-a-stick toy's bridle are long enough to form a loop around a child's head and neck, posing a strangulation hazard to young children.

Consumer Action:

Remedy Type:

New Instructions

Units: About 8,800

Incidents:

CPSC has received one report of a near strangulation involving a 2-year-old boy who became entangled in the reins at his neck. The boy's mother freed him without injury.

Sold At:

Love's Travel Stop and Country stores nationwide from May 2010 through July 2010 for about $6.

Manufactured In:

China