CPSC Recall in 2023: Make Believe Ideas Recalls Seven Rainbow Road Board Books Due to Choking Hazard

Updated on January 18, 2026.

See the recall details below. You can also see similar information for other consumer product recalls in 2023.

Data Source: CPSC.
Recall Number: 23-292
Date: September 21, 2023
Product Name: Rainbow Road Series Board Books
Recall Description:

This recall involves seven board books under the Rainbow Road Series Board Books. The books are children’s board books bound together with plastic rings. The books were sold individually as well as in a book box with four books. The recall includes the following board books and ISBN numbers. The ISBN number is printed on the book’s right hand corner on the back above the bar code.Book Title ISBNAnimal Counting9781803374802Dinosaur’s First Words9781803374932 and 9781803372211Old MacDonald Had a Farm9781803376790 and 9781803373355Rainbow Road Book Box9781803376288There Was an Old Lady Who Swallowed a Fly9781803372945 and 9781803371580Things that Go!9781803374826Unicorn’s Colors9781803374789 and 9781803376622Where’s My Bottom?9781803372723 and 9781803376738

Hazard Description:

The plastic binding rings can detach from the books, posing a choking hazard to young children.

Consumer Action:

Remedy Type:

Refund

Units: About 260,000 (In addition, about 12,900 in Canada)
Incidents:

Make Believe Ideas has received two reports of the plastic rings detaching in the United States and one in Australia. No injuries have been reported.

Sold At:

Target, Barnes & Noble, Sam’s Club and other stores nationwide, online at www.amazon.com and other websites, and at school book fairs nationwide from March 2022 through August 2023 as individual books for between about $10 and $11 and as a box set for about $21.

Manufactured In:

China