CPSC Recall in 2025: Mad Rabbit Recalls “RELIEVE” Lidocaine Numbing Cream Due to Risk of Serious Injury or Death from Poisoning to Young Children; Violates Mandatory Standard for Child-Resistant Packaging

Updated on January 18, 2026.

See the recall details below. You can also see similar information for other consumer product recalls in 2025.

Data Source: CPSC.

Recall Number: 25-477

Date: September 25, 2025

Product Name: “RELIEVE” Numbing Cream

Recall Description:

This recall involves “RELIEVE” numbing cream. The cream comes in a short wide-mouthed white container. A label is located on the front with black lettering and “RELIEVE” in large type and the company’s logo and “Mad Rabbit”, “Numbing Cream” and “Menthol” in smaller type.

Hazard Description:

The numbing cream contains lidocaine, which must be in child-resistant packaging, as required by the Poison Prevention Packaging Act. The numbing cream’s packaging is not child-resistant, posing a risk of serious injury or death from poisoning, if the contents are swallowed by young children.

Consumer Action:

CPSC Warns Consumers to Immediately Stop Using Mad Rabbit “RELIEVE” Lidocaine Numbing Cream Due to Risk of Serious Injury or Death to Young Children from Poisoning; Violates the Mandatory Standard for Child-Resistant Packaging

Remedy Type:

Repair

Units: About 28,000

Incidents:

None reported

Original Product Safety Warning Announcement:

WASHINGTON, D.C. – The U.S. Consumer Product Safety Commission (CPSC) is warning consumers to immediately stop using Mad Rabbit’s “RELIEVE” Lidocaine Numbing Cream. The numbing creams contain more than 5 milligrams of lidocaine and do not come in child-resistant packaging, in violation of the Poison Prevention Packaging Act, posing a deadly risk of poisoning to young children.CPSC issued a Notice of Violation to the seller, Mad Rabbit, of Chagrin Falls, Ohio. Mad Rabbit has not agreed to recall these numbing creams or offer a remedy to consumers. The numbing creams are sold online at madrabbit.com for about $26. The numbing cream comes in a short wide-mouthed white container with black lettering and “RELIEVE” in large type and the company’s logo and “Mad Rabbit”, “Numbing Cream” and “Menthol” in smaller type.CPSC is aware the firm may have also sold the “RELIEVE” numbing cream as part of its “Everything Tattoo Kit” for a total cost of $125. These products were manufactured in the United States.CPSC urges consumers to immediately secure the numbing creams out of sight and reach of children and dispose of them. 

Product Safety Warning Date:

July 17, 2025

Sold At:

Trade shows, tattoo shops, and other retailers nationwide and online at MadRabbit.com from October 2024 through August 2025 for about $26.

Manufactured In:

United States